Category Archives: Commercialism
Have been hearing this song incessantly, since Hellman’s must have bought advertising slots during every show that I watch on TV. Initially I thought it was by the duo She & Him, since I mistakenly assumed that it was Zooey Deschanel’s voice I was hearing. Turns out it’s a tune by the British indie/pop neo-soul singer V.V. Brown ( think post-Winehouse/ pre-Adele attempt at commercial success; she’s probably best known for her song “Shark in the Water” which wound up on the VH1 top 20 video countdown for a couple of weeks last year).
In any event, “L.O.V.E.” is catchy as hell, and it’s one of the few times that I’m calling attention to a commercial that doesn’t suck.
Hellman’s commerical here:
Listen to the whole song here:
Caught this information card at the end of the most recent 127 Hours commercials (the one praising Franco and listing all of the recent award nominations that the film has received). I thought it was weird, since it looked like the legalese that you usually only find at the end of car commercials. All praise the mighty Pause button on the remote control! And let’s not forget about our dear friend Rewind (be kind).
The quote is literally on screen for 2 seconds, so it seems like a lot of effort to flash this looong quote at the end of a national commercial, during awards season no less, and then thank a television director/producer for (I suppose) allowing you to mimic his style. I wonder who else other than me even caught a glimpse of it?
The bottom line “Thank You Mr. Lorre” refers to the vanity cards that appears at the end of most Chuck Lorre shows (Dharma and Greg, Two and a Half Men, Big Bang Theory). What confuses me though, is, WHO is thanking Lorre? Is it Timothy Gray, from Variety, who wrote the quote, or is it the person(s) who grabbed the quote and threw it in at the end of the commercial?
Well, for inquiring minds, I’ve captured the quote and am including it here. Not as intriguing as getting to the bottom of a JJ Abrams puzzle, but entertaining all the same.
What’s ironic is, the quote begins: TO RELIEVE STRESS, GO TO THE MOVIES.
I guess to INDUCE stress, try reading this quote in its original format: at the end of the 127 Hours commercial.